Mike Fuhrmann

Here is Mike, originally born in Germany, but living with my family (Indonesian wife, daughter 16, son 13) in Zurich, Switzerland since 11 years. Before I lived in Amsterdam, on Bali and Spanish Island Ibiza for a while. Why I am doing this? I just left my job as Chief Marketing Officer of an Insurance as I haven‘t felt authentic and couldn‘t stand behind some of the regional decisions that also affect my team and our achievements of the last years. Sitting as a marketing advisor in a few boards of smaller companies, I thought that it would be better to rethink my future: A) start my own business and focus on live-entertainment concepts to emotionalize brands B) become a partner of a creative agency network and found a new unit - maybe in live-entertainment or sonic branding Being now on garden leave for 6 months, gives me the one in a lifetime chance to explore, build my network and start working for my own purpose. Besides brand building and especially emotionalizing brands, I have a big passion for storytelling, screenwriting and film production. And … I love musicals.